![]() ![]() The web service was initially known for providing rankings based on traffic, but eventually, the service was expanded to provide a range of marketing products such as site auditing features and backlink checking.Īlexa collects web traffic information from users into the Alexa Rank site popularity metric. After two decades of helping you find, reach, and convert your digital audience, we’ve made the difficult decision to retire on May 1, 2022,” the website said.įounded in 1996, Alexa was acquired by Amazon in 1999 for $250 million in stock. Twenty-five years ago, we founded Alexa Internet. Though the team did not state the reasons for its shutdown, it said it stopped offering new subscriptions on Friday and will shut down the site on May 1, 2022.
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